In 2023, the way we navigate and disseminate knowledge changed dramatically with the rise of generative AI. Tools like Perplexity, Google AI Overviews, and ChatGPT Search began delivering synthesized, AI-generated responses, marking a pivotal shift in digital information systems. We’ve entered a new era: Generative Engine Optimization, or GEO. This practice focuses on how to ensure content is both discoverable and trusted within AI-generated outputs.
