I recently tuned in to a superb webinar hosted by John Watson (Chair and Group Chief Executive) and John Eversley (Managing Director) from WPNC. For anyone in the charity direct mail space, these two need no introduction. John Watson has been a giant in our world for decades — in fact, he’s been leading from the front since I first cut my teeth in direct mail over 30 years ago. His reputation precedes him, and rightly so. It was a treat to hear his perspective once again. The session cove...
