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Digiday
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Digiday+ Research: Publishers sort out their revenue priorities for the year, with direct-sold ads leading the way - Digiday
https://digiday.com/media/digiday-research-publishers-sort-out-their-revenue-priorities-for-the-year-with-direct-sold-ads-leading-the-way/
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Direct-sold ads are publishers' major focus this year, while they let up on the gas for other areas of their business, including subscriptions and affiliate commerce.
