Much of the discussion throughout the messaging industry over the last 18-24 months is of the demise of the A2P SMS marketplace. But we're flipping that narrative to explore what will establish a sustainable A2P SMS marketplace. A2P SMS is not going to die, and it will not follow the path of its P2P relation. [...] The post Perspective needed to establish a sustainable A2P SMS marketplace appeared first on Mobilesquared.
