The latest RCS Business Messaging (RBM) report from Mobilesquared believes that Google has 2 years to make RBM successful, otherwise it will drop its existing carrier messaging strategy in favour [...]| Mobilesquared
In July, Mobilesquared hosted a workshop (in partnership with Mada) focused on building a more sustainable messaging market for the long term. Messaging experts from 30 mobile operators from around [...]| Mobilesquared
RCS is being sold to enterprises as a way to build trust. They are being told that consumers will see their branding and understand that the message is genuine. But from our industry discussions we know that there is already concern that not enough is being done in markets like India and Brazil to stop [...] The post Verified sender is not enough: RCS trust needs more than branding in the face of spam messages appeared first on Mobilesquared.| Mobilesquared
Ensuring our customers get maximum value from our products and services is central to everything we do at Mobilesquared, and our recent hire of Mina Yazdani as Customer Success Manager underlines the importance we place on our customer relationships going forward. In this edition of our Employee Spotlight series, we speak with Mina about her [...] The post Mobilesquared Spotlight: Meet Mina Yazdani Customer Success Manager appeared first on Mobilesquared.| Mobilesquared
Much of the discussion throughout the messaging industry over the last 18-24 months is of the demise of the A2P SMS marketplace. But we're flipping that narrative to explore what will establish a sustainable A2P SMS marketplace. A2P SMS is not going to die, and it will not follow the path of its P2P relation. [...] The post Perspective needed to establish a sustainable A2P SMS marketplace appeared first on Mobilesquared.| Mobilesquared
At Mobilesquared our people are our business, and this series of Team Spotlight blogs aims to introduce our people in more depth, give an insight into their perception of the industry, and find out what makes them tick.Today we’re spotlighting Gilbert Relou, Head of Consultancy, about his journey in telecoms, his views on current industry [...] The post Mobilesquared Team Spotlight: Gilbert Relou, Head of Consultancy appeared first on Mobilesquared.| Mobilesquared
There appears to be growing uncertainty throughout the RCS community about next steps regarding the monetisation of RCS business messaging (RBM) traffic. With growing interest in RBM throughout the enterprise, companies involved in messaging are once again considering their next investment in RCS. Despite Google offering a turnkey RCS / RBM solution via its Jibe [...] The post Is there a power struggle at the heart of RCS? appeared first on Mobilesquared.| Mobilesquared
London, UK – January 14th, 2025 Kaleido Intelligence, the leader in roaming and IoT market intelligence, and Mobilesquared, the global authority in messaging intelligence, are pleased to announce their merger, forming a single entity in 2025. This strategic alignment brings together two leading global authorities in messaging, roaming, and IoT market intelligence, enabling the [...] The post Kaleido Intelligence and Mobilesquared Announce Merger appeared first on Mobilesquared.| Mobilesquared
Explore how RCS for businesses can unlock brand budgets and revolutionise messaging strategies!| Mobilesquared
Buy the latest mobile market intelligence, audience data, and forecasts by world leaders, Mobilesquared.| Mobilesquared
Presented at global messaging events, you can now read our free market data presentations here.| Mobilesquared
Recognised as the #1 global supplier of RCS (RBM) data. Buy or subscribe to RCS reports easily.| Mobilesquared
Buy our WhatsApp Business market data report from global providers of business messaging intelligence.| Mobilesquared
Discover all blogs writted by expert content writer, Jemima Thomas, on behalf of Mobile Squared.| Mobilesquared
If you're interested in all that we write about at Mobilesquared, check out some of the content that Jo has written.| Mobilesquared
What Does Brand's Use Of WhatsApp Business API From 2024 Onwards Reveal? We discuss all.| Mobilesquared
Discover how 'Messaging Pulse' is redefining A2P messaging with innovative solutions from Mobilesquared and GTC.| Mobilesquared
From 2024 brands will migrate their spend from A2P SMS to WhatsApp Business API. Learn more here.| Mobilesquared
In 2026, WhatsApp will overtake SMS in many metrics, including most trusted messaging channel.| Mobilesquared
