The global trade environment faced significant upheaval in early 2025, as the United States implemented broad tariffs, triggering swift retaliation from major trading partners like Canada, the EU, and China. For the U.S. paper and packaging industry, this presents a complex set of challenges: higher costs for imported materials like pulp and certain paper grades, disruptions to deeply integrated supply chains, squeezed profit margins, and diminished competitiveness in key export markets.