If your sales team is relying heavily on cold outreach to grow your pipeline, they’re up against some serious headwinds. By some measures, cold email response rates can vary between 1-5%. As the AI-generated email onslaught continues to explode and inbox fatigue worsens, I expect response rates will drop. So how to evolve? Of [...] The post How to Use HubSpot’s Buyer Intent Research Tool for Warmer Prospecting appeared first on Simple Machines Marketing.
