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Why B2B Marketers Are Turning To CTV — TVREV
https://www.tvrev.com/news/ctv-is-the-new-b2b-power-channel-why-linkedin-and-ispot-say-the-smartest-buyers-are-watching-tv
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In a panel hosted by Marketecture and TVREV, iSpot’s Stu Schwartzapfel and LinkedIn’s Lee Womer make a compelling case for why B2B marketers should be leaning into CTV.
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