iSpot’s Mark Myers Explains How Measurement Makes Better TV — TVREV
Watch a conversation about how measurement is knowledge and knowledge is power.| TVREV
Everything you missed from TVREV and The Measure| TVREV
The Trade Desk’s Matthew Henick breaks down the new Ventura OS, what it can offer OEMs, publishers and advertisers — and why objectivity is the key to owning the future.| TVREV
Nexstar wants Tegna, the FCC’s Carr wants deregulation and the industry wants to know what’s really going on. A deep dive into what the future might bring.| TVREV
Horror films are box office gold, yet stumble on streaming. Brandon Katz digs into why scares work in theaters but lose their edge at home — and what that means for studios and streamers betting big on the genre.| TVREV
Independence will soon become more commonplace in local TV. Stations can either treat it as a setback — or see it as an opening to redefine their role in their respective communities.| TVREV
Rob Manfred’s recent statements on MLB expansion and realignment take an interesting approach to greater national TV relevance.| TVREV
Amazon Prime’s channel store is paying off in Europe too. The trick? It’s all turnkey as partner content is seamlessly integrated into the Amazon platform.| TVREV
Everything you missed last week from TVREV| TVREV
Tubi is making some serious creator moves with a Beastly deal that sounds a lot like syndication. Meanwhile, video “Clippers” are creating a whole new genre of advertising.| TVREV
Local broadcast television is edging toward one of the biggest consolidation waves in its history; it’s beginning with the construction of co-owned station duopolies in markets across the country.| TVREV
Bundles are returning in earnest now, as sports helps spur a return to centralized programming options for consumers (who have been clamoring for it).| TVREV
In a post-superhero, post-pandemic marketplace, Brandon Katz looks at how Disney’s big screen dominance could boost both theaters and Disney’s streaming bundle heading into 2026.| TVREV
Watch a conversation about how measurement is knowledge and knowledge is power.| TVREV
Disney’s Bob Iger shook things up this week, announcing a major deal between ESPN and the NFL and a merger of the Disney+ and Hulu apps. Explainer-In-Chief Alan Wolk unpacks.| TVREV
“Having our first party data integrated into SpringServe has been really key to making sure we're serving the most relevant ads and also being able to offer clients full service LG capabilities through programmatic,” said Kelly McMahon, LG Ads.| TVREV
If FCC Chairman Brendan Carr truly believes in the importance of media localism, then he should stop treating it as deregulatory wishful thinking and start advocating for policies that directly support it.| TVREV
The Howard Stern Show saw declining returns on YouTube, in an environment built from its model. But the program could learn a thing or two from social video as it eyes its next chapter.| TVREV
In Part 2 of our new video series from Cannes, hear top executives from Seedtag, IRIS.TV, Paramount Advertising, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.| TVREV
Originals from Your Friends at TVREV| TVREV
Back in 2012, the members of the 2nd Screen Society were pushing a future TV based on data from millions of users that fueled everything from targeted ads to better discovery to shoppable TV. They were just a decade too early.| TVREV
Why live sports is the best way to reach affluent ad avoiders and why bundling is back.| TVREV
Disney prices ESPN at $29.95 a months and makes a special offer to get fans to sign up for the Disney Bundle with more sports networks and live games| TVREV
In our new video series, shot at Cannes for LG Ad Solutions, we look at the impact that data has had on creative advertising on CTV.| TVREV
A deep dive into how advertising works on the FASTs, the current issues, potential solutions and ad spend projections for the years ahead| TVREV
In a panel hosted by Marketecture and TVREV, iSpot’s Stu Schwartzapfel and LinkedIn’s Lee Womer make a compelling case for why B2B marketers should be leaning into CTV.| TVREV
The biggest fight in streaming isn’t about content—it’s about who controls the TV operating system. Titan OS just raised the stakes in Europe with a major announcement to a packed house in Cannes..| TVREV
While Disney+ tries to avoid crashing its fandom content into each other, those shows can collide with major Hulu programs — something that becomes more apparent when it’s all under one roof. But should that matter anymore?| TVREV
TVREV is an analyst group of advertising, media, marketing, streaming and technology experts covering changes in TV and streaming media with exclusive reports, analysis and insights about the industry and its future.| TVREV
Subscribers now can get some Paramount programming—sports, kids—without having to buy all of its cable channels| TVREV
not all local stations are created equal, and the paths ahead for network-owned stations and independently owned affiliates couldn’t be more different.| TVREV
In this new post-Cannes Q&A, Premion’s Daniel Spinosa explains how local CTV is evolving and what it means for measurement, omnichannel buys and contextual targeting.| TVREV
YouTube creators will ‘flip formats, blend genres and push deeper into the mainstream,’ Neal Mohan says| TVREV
This is the first Innovator Spotlight excerpt from our new Special Report, Currency Reimagined: What Matters Most In The Age Of Streaming, featuring Magnite’s Kristen Williams .| TVREV
Cannes was all buzz, but Amazon and Walmart dropped the real bombshells in TV ads—what it all means is still up in the air.| TVREV
Even AI seemed to get eclipsed by all the talk about media fragmentation swirling around Cannes. Alan Wolk explains why.| TVREV
The public interest requires nothing less than the full realization of ATSC 3.0's commercial television potential before spectrum is diverted to enterprise applications.| TVREV
Programmatic campaigns across DirecTV’s expanded footprint are seeing increases of as much as 50% in response rates.| TVREV
Which NFL games are likely to draw the biggest TV audiences this season? We took a swing at the games that have network and streaming partners (and TV viewers) excited.| TVREV
An Innovator Spotlight conversation from “The CTV Playbook For B2B Marketers”, iSpot’s Stuart Schwartzapfel discusses how LinkedIn is using its rich professional data to drive precision-targeted CTV campaigns.| TVREV
Sports sponsorship measurement system launched| TVREV
All marketing data today is built on massive error. The data compiled is based on guesswork and inferences.| TVREV
Insights from Amazon Live product piches are fed into the Amazon Marketing Cloud, where they can ba analyze to guide campaigns.| TVREV
A baker’s dozen (+1) of TVREV OG’s, two new special reports, and catch us if you Cannes in the French Riviera| TVREV
The Stream TV Show reveals some important lessons about the industry…and TVREV.| TVREV
Recent box office concerns for superhero movies may yield a new streaming/TV approach centered around animation instead.| TVREV
Also: Ad tech news from ISpot, Anoki, GSTV, The Trade Desk, TCL and Transmit| TVREV
TVREV is an analyst group of advertising, media, marketing, streaming and technology experts covering changes in TV and streaming media with exclusive reports, analysis and insights about the industry and its future.| TVREV
Yann Colléter breaks down two very big deals—including a billion-dollar bet—as Western media giants double down on MENA streaming| TVREV
‘They offer advertisers the unique opportunity to connect with diverse audiences through data-driven strategies,’ says FreeWheel’s Soo Jin Oh.| TVREV
