TVREV is the go-to industry publication for forward-looking professionals navigating the future of television and streaming. With lead analyst Alan Wolk, TVREV brings together a powerhouse collective of advertising, media, marketing, streaming, and technology experts delivering exclusive insights, o| TVREV
If GPTs are going to replace us, they’re first going to need to get basic things like travel advice down pat.| TVREV
In this episode of The Revisionists, John Hoctor shares how Newton Research works, why industry-specific focus matters in AI, and what predictive media modeling means for the future of television.| TVREV
Why would Netflix want to buy Warner Bros? There are plenty of reasons. And what non-politicla lessons can we take away from L’Affaire Kimmel?| TVREV
If Brendan Carr’s vision prevails, local TV risks becoming both homogenized and politicized — consolidated into a few large conglomerates, and pressured to avoid programming that might displease those in power.| TVREV
The NFL wants to start renegotiation talks for its lucrative media rights four years before its opt-out clause, and TV can’t really say no.| TVREV
A forum at the Foreign Correspondents Club Of Japan reveals the issues facing the next generation of journalists…and how to solve them.| TVREV
The real game-changer this week is the wave of AI-powered ad tools hitting the market—Roku, Amazon, and Comcast all launching within days of each other.| TVREV
At Future TV Canada, the message was blunt: Canadian TV has five years to fix itself. Justin Lebbon unpacks why broadcasters must act now.| TVREV
In this episode of The Revisionists, Vica’s Michael Shields discusses how his company is bringing CTV advertising to businesses that have never had access before.| TVREV
Why Disney’s real motivation in axing Jimmy Kimmel may have been financial, not political and why Koreans are unlikely to ever cut the cord.| TVREV
Here’s why Jimmy Kimmel Live! should be brought back or picked up elsewhere. It’s also why Jimmy should consider going viewer direct and distributing cross-platform.| TVREV
The real question is whether broadcast ownership rules written for a world of media scarcity can still make sense in a world of communications abundance.| TVREV
The Masters has added Amazon Prime Video to its list of media partners, yet again opening up new opportunities around the event.| TVREV
Alan Wolk dissects the key trends at IBC 2025| TVREV
We asked our TVREV Thought Leaders Circle members to tell us the biggest change they were seeing this fall. Their answers will surprise you.| TVREV
PLUS: Why were YouTube’s NFL numbers underwhelming side compared to Netflix? Why would Warner renew Nielsen? And more.| TVREV
TVREV is the go-to industry publication for forward-looking professionals navigating the future of television and streaming. With lead analyst Alan Wolk, TVREV brings together a powerhouse collective of advertising, media, marketing, streaming, and technology experts delivering exclusive insights, o| TVREV
In Part 2 of our series on Data and Creativity from LG Ad Solutions, we explore how data can inform creative decisions without dictating them and why ads shouldn’t feel like interruptions.| TVREV
Two big trends we’re seeing and why they’re important: SMBs heading for CTV and measuring how, when, where and why people use AI.| TVREV
“KidVid” rules were born of good intentions — to ensure children weren’t shortchanged by profit-driven commercial broadcasters. But three decades later, they’ve morphed into an outsourced compliance exercise dominated by a single producer.| TVREV
Was the NFL’s first free YouTube game a success? That’s tough to nail down, which showcases limitations (and opportunities).| TVREV
Jon Moffie and Adam Soroca break down Magnite’s streamr.ai acquisition and why Magnite is so bullish about SMBs on CTV.| TVREV
Yann Collêter on how the Saudi Pro League is reinventing sports distribution, mixing TV networks, global streamers, startups and even a YouTuber to turn star power into worldwide reach.| TVREV
PLUS: Will Bari Weiss take over CBS News, how ATSC 3.0 could reinvent local media access, and more.| TVREV
Why the big-budget, big-name R-rated adult drama, the kind of movie that routinely wound up on the Best Picture list, is not the sure thing it once was.| TVREV
Comscore’s new metric ranks all the new AI tools on a variety of metrics, including desktop and mobile usage. Smriti Sharma explains the thinking and the methodology.| TVREV
The Revisionists : How AI is Being Used to Transform Viewer/Consumer Research- A Conversation with Megan Daniels of MX8 Labs| TVREV
TVREV and LG Ad Solutions have teamed up to explore how advertisers are balancing what we call the art and science of CTV.| TVREV
Why live sports is the best way to reach affluent ad avoiders and why bundling is back.| TVREV
Disney prices ESPN at $29.95 a months and makes a special offer to get fans to sign up for the Disney Bundle with more sports networks and live games| TVREV
In our new video series, shot at Cannes for LG Ad Solutions, we look at the impact that data has had on creative advertising on CTV.| TVREV
A deep dive into how advertising works on the FASTs, the current issues, potential solutions and ad spend projections for the years ahead| TVREV
In a panel hosted by Marketecture and TVREV, iSpot’s Stu Schwartzapfel and LinkedIn’s Lee Womer make a compelling case for why B2B marketers should be leaning into CTV.| TVREV
Subscribers now can get some Paramount programming—sports, kids—without having to buy all of its cable channels| TVREV
not all local stations are created equal, and the paths ahead for network-owned stations and independently owned affiliates couldn’t be more different.| TVREV
In this new post-Cannes Q&A, Premion’s Daniel Spinosa explains how local CTV is evolving and what it means for measurement, omnichannel buys and contextual targeting.| TVREV
YouTube creators will ‘flip formats, blend genres and push deeper into the mainstream,’ Neal Mohan says| TVREV
This is the first Innovator Spotlight excerpt from our new Special Report, Currency Reimagined: What Matters Most In The Age Of Streaming, featuring Magnite’s Kristen Williams .| TVREV
Cannes was all buzz, but Amazon and Walmart dropped the real bombshells in TV ads—what it all means is still up in the air.| TVREV
Even AI seemed to get eclipsed by all the talk about media fragmentation swirling around Cannes. Alan Wolk explains why.| TVREV
The public interest requires nothing less than the full realization of ATSC 3.0's commercial television potential before spectrum is diverted to enterprise applications.| TVREV
Programmatic campaigns across DirecTV’s expanded footprint are seeing increases of as much as 50% in response rates.| TVREV
Which NFL games are likely to draw the biggest TV audiences this season? We took a swing at the games that have network and streaming partners (and TV viewers) excited.| TVREV
An Innovator Spotlight conversation from “The CTV Playbook For B2B Marketers”, iSpot’s Stuart Schwartzapfel discusses how LinkedIn is using its rich professional data to drive precision-targeted CTV campaigns.| TVREV
Sports sponsorship measurement system launched| TVREV
All marketing data today is built on massive error. The data compiled is based on guesswork and inferences.| TVREV
Insights from Amazon Live product piches are fed into the Amazon Marketing Cloud, where they can ba analyze to guide campaigns.| TVREV
Yann Colléter breaks down two very big deals—including a billion-dollar bet—as Western media giants double down on MENA streaming| TVREV
‘They offer advertisers the unique opportunity to connect with diverse audiences through data-driven strategies,’ says FreeWheel’s Soo Jin Oh.| TVREV
