The process of focusing our attention only to a subset of the stimuli in the environment — usually those related to our goals. Selective attention is a psychology concept closely related to the Von Restorff Effect. Takeaways People often filter out information that isn’t relevant. This happens in order to maintain focus on information that is important or relevant to the task at hand. Designers must guide users’ attention, prevent them from being overwhelmed or distracted, and help them...
