The tendency to approach a goal increases with proximity to the goal. Takeaways The closer users are to completing a task, the faster they work towards reaching it. Providing artificial progress towards a goal will help to ensure users are more likely to have the motivation to complete that task. Provide a clear indication of progress in order to motivate users to complete tasks. Origins The goal-gradient hypothesis, originally proposed by the behaviorist Clark Hull in 1932, states that the t...
