The tendency for people to get overwhelmed when they are presented with a large number of options, often used interchangeably with the term paradox of choice. Choice Overload is a psychology concept closely related to Hick’s Law. Takeaways Too many options hurts users’ decision-making ability. How they feel about the experience as a whole can be significantly impacted as a result. When comparison is necessary, we can avoid choice overload by enabling side-by-side comparison of related ite...
