Login
From:
Recast
(Uncensored)
subscribe
The Hidden Cost of Over-Controlling for Non-Marketing Variables - Recast
https://getrecast.com/the-hidden-cost-of-over-controlling-for-non-marketing-variables/
links
backlinks
Tagged with:
marketing mix modeling
Why controlling for too many macro variables in MMM can backfire—and how to model external shocks the right way.
Roast topics
Find topics
Roast it!
Roast topics
Find topics
Find it!
Roast topics
Find topics
Find it!
