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From:
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A tale of two ventures: How UX strengthens your venture’s lifecycle
https://dovetail.com/blog/a-tale-of-two-ventures-how-ux-strengthens-your-ventures-lifecycle
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Businesses are 77 percent more profitable if they execute successful growth strategies. Ironically, when surveyed, only two percent of leaders are confident they will accomplish 80 percent of their strategy.
