If you’re treating p < 0.05 as the litmus test for your marketing experiments, it’s going to be really hard to build a solid measurement program. Many marketers still blindly follow this rule: But a p-value doesn’t tell you whether your campaign worked, how big the effect was, or whether … What to Do When Your Marketing Experiment Isn’t Statistically Significant Read More » The post What to Do When Your Marketing Experiment Isn’t Statistically Significant appeared first on Recast.
