Over the last decade, outbound sales followed a predictable formula. Companies hired more sales reps, bought more data, sent more emails and made more cold calls. And for a while, it worked. Tools like ZoomInfo, Apollo, Outreach and Salesloft were successful in helping go-to-market (GTM) teams scale outreach through automation and volume. But as channels… Continue reading Outbound is Broken — and Why We’re Excited About Unifying the Sales Workflow
