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Do consumers care about sustainability & ESG claims? | McKinsey
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/consumers-care-about-sustainability-and-back-it-up-with-their-wallets
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A joint study from McKinsey and NielsenIQ examines whether or not consumers really do care about sustainability when it comes to ESG claims on packaging.
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