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From:
McKinsey & Company
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State of grocery Europe 2023: Living with and responding to uncertainty | McKinsey
https://www.mckinsey.com/industries/retail/our-insights/state-of-grocery-europe-2023-living-with-and-responding-to-uncertainty
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2022 was overshadowed by inflation. As that shadow is lifting, European grocers are gearing up for future growth by investing in private labels, retail media, automation, and sustainability.
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