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Forrester
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“Crap” Content Continues To Describe B2B Marketing — Don’t Let It Describe Yours "Crap” Content Continues To Describe B2B Marketing
https://go.forrester.com/blogs/crap-content-continues-to-describe-b2b-marketing-dont-let-it-describe-yours/
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For the third consecutive year, B2B marketing content continues to underwhelm business consumers – most say vendors give them too much material and much of that material is useless.
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