Security information and event management systems aren't what they were a decade ago. Here, we dispel a few common misconceptions.| Forrester
In 2015, we explored whether customer experience really matters to business success or whether CX is just the latest hype. Our conclusion: superior CX drives superior revenue growth in industries where customers are free to switch business and competitors deliver a differentiated customer experience. This year we repeated our study to see if the results […]| Forrester
For marketers, the loss of third-party cookies may seem like a catastrophe. But there are other options. Learn more in this blog post.| Forrester
This is a guest post by Samantha Merlivat, a researcher serving Marketing Leadership professionals. US online display advertising will grow from $19.8 billion in 2014 to $37.6 billion in 2019, at a compound annual growth rate of 13.7%. The offline ad market, in comparison, will grow at a modest 1% CAGR over the same period. […]| Forrester
Forrester Research empowers leaders to make decisions that accelerate growth. The result: Forrester clients are 34% more profitable than non-clients.| Forrester
For the third consecutive year, B2B marketing content continues to underwhelm business consumers – most say vendors give them too much material and much of that material is useless.| Forrester
Your customers just want an accurate, relevant, and complete answer to their question upon first contact so they can get back to what they were doing before the issue arose. Our data backs this up: 53% of US online adults are likely to abandon their online purchase if they can’t find a quick answer to […]| Forrester