A CEO I worked with and his team had developed what seemed like the perfect strategic plan — a comprehensive market analysis, clear objectives, and detailed action steps. But, six months in, little progress was being made. "I don't get it," the CEO told me in not-so-many words. "The strategy is solid. Why isn't it working?"The answer became clear when I spoke with his team. While the strategy looked great on paper, people weren't executing it because they didn't feel connected to it — or ...
