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Is The Trade Desk Encroaching On SSP Turf With OpenPath? | AdExchanger
https://www.adexchanger.com/publishers/is-the-trade-desk-encroaching-on-ssp-turf-with-openpath/
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The Trade Desk made waves with OpenPath, its direct-to-publisher offering, and its plan to turn off Google Open Bidding, a one-two punch in SPO.
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