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From:
Retail Dive
(Uncensored)
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More than half of US Gen Zers are headed to TikTok Shop this season | Retail Dive
https://www.retaildive.com/news/gen-z-tik-tok-shop-social-media-holiday-purchases/726139/
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Retailers are investing in digital marketing to reach the younger generation as the group turns to generative AI and influencer recommendations for gift ideas.
