In today’s B2B marketing climate, getting the whole C-suite on board can be an obstacle, especially when it comes to purchasing decisions. However, when done right, it can lead to marketing proving its place in the business with real, tangible commercial impact. We spoke to Doug Winter, CEO, Seismic to discuss how the landscape has […] The post Why Involving the Entire C-Suite is Critical to Tech Purchasing Decisions, With Seismic appeared first on B2B Marketing.
