Imagine spending an entire month each year simply fixing broken tools. That’s the harsh reality for many B2B CMOs, according to a new study by Intermedia Global (IMG). The report found that senior marketers waste over 21 working days annually troubleshooting their martech stacks. This statistic raises serious questions about how we choose, implement and manage […] The post Why B2B CMOs Waste Weeks on Martech Failures appeared first on B2B Marketing.
