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DirecTV’s Matt Van Houten: There’s No Stopping Pause Ads From Going Mainstream – Beet.TV
https://www.beet.tv/2025/07/directvs-matt-van-houten-theres-no-stopping-pause-ads-from-going-mainstream.html
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television
video
directv
cannes
directv advertising
matt van houten
triplelift
CANNES – DirecTV is betting that Pause Ads — those advertisements that appear when viewers pause their content — will soon become as common as traditional commercial breaks. ...
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