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Balancing ROI and brand building in B2B marketing
https://www.cmoalliance.com/balancing-short-term-gains-and-long-term-brand-building-in-b2b-marketing/
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marketing strategy
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Balancing short-term goals with long-term branding strategy requires a holistic, nuanced approach. Here are a few strategies that companies can employ to help balance the mindset between the two.
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