Key lessons on building a brand from scratch
Building a brand from scratch isn’t easy. Here’s how I navigated pivots, rebrands, and growth strategies as a first-time CMO with a small budget.| CMO Alliance
SEO Camp Lyon 2017 took place on 21 April 2017 at the ISEG - Marketing & Communication School, just a short walk from Lyon Part-Dieu. The gathering brought together France’s... The post Jason Barnard’s Talk: “Google Is a Child” and the Need to Educate Google (SEO Camp Lyon 2017, 21 April 2017 at the ISEG) appeared first on Jason BARNARD.| Jason BARNARD
Why optimism and empowerment deliver better marketing results than fear.| CMO Alliance
Building a brand from scratch isn’t easy. Here’s how I navigated pivots, rebrands, and growth strategies as a first-time CMO with a small budget.| CMO Alliance
Clarify positioning, align your portfolio, and launch with confidence. We deliver brand architecture, naming, and go-to-market governance. The post Brand Strategy Consulting for Positioning, Portfolio & Growth appeared first on NMS Consulting.| NMS Consulting
Discover the 6 Cs that define a strong B2B brand and learn how to accelerate business value through creativity, consistency, and courage in B2B markets. The post What Makes a Strong B2B Brand? appeared first on wantbranding.| wantbranding
How should asset and wealth managers build an intentional visual brand that aligns with their core message and stands out? Learn more.| Alpha Agency
| Vision One
Chaos is a recurring condition of civilization. Whether caused by an outside force or the enemy within, chaos can put people and organizations into response mode and, worse, lead to disorientation within the organization. The good news is that strategy is born of chaos. Carl von Clausewitz (pictured), Michael Porter, Richard Rumelt, Margaret Heffernan, Jay Barney, Jack Trout, Al Ries, and Peter Drucker — among others — have addressed the corners of chaos through their...| Of The Four P’s, Price Is The Most Important
Why do some brands spark passionate debates while others are quickly forgotten? The answer lies not in what they embrace, but in what they boldly reject. The best brands aren’t built by trying to be everything to everyone. They’re built by drawing a line. In a crowded marketplace, it’s not enough to say what you stand for; you need to be bold enough to say what you stand against. This is the power of a...| Of The Four P’s, Price Is The Most Important
If you glance below the cover page of most brand strategies, you’ll find the usual suspects: the brand’s purpose, its mission, audiences, positioning, identity foundations, and visual identity. The fact is, there are several other crucial elements of a brand strategy that are often overlooked. So today, we thought it…| The Branding Journal
Prestige alone doesn't cut it anymore. That's why we're making the case for sexy legal marketing. Lawyers—it's time for a bolder strategy.| Nifty Marketing
Picture this: You’re a marketing director scrolling through design agency websites, after getting some recommendations from industry friends. Agency after agency promises to “transform your business,” “create bold brands for brave companies,” and “help ambitious brands thrive in a changing world.” Before long, your head starts to throb, your eyes glaze over, and you decide […] The post Why agencies must think of themselves as brands appeared first on How Brands Are Built.| How Brands Are Built
A branding and marketing agency offers comprehensive solutions to elevate your business. From crafting a compelling brand identity to executing data-driven marketing campaigns, these experts provide the strategic direction needed for sustainable growth. Understand their pivotal role in today's competitive landscape and how they drive measurable results for clients across industries. The post Unlock Growth: The Power of a Branding & Marketing Agency appeared first on Abacus Marketing.| Abacus Marketing | Selecting Your Top Digital Marketing Agency London Partner
A full-service branding and marketing agency provides a diverse array of services designed to build and amplify your brand. The post Comprehensive Services from a Branding & Marketing Agency appeared first on Abacus Marketing.| Abacus Marketing | Selecting Your Top Digital Marketing Agency London Partner
Finding the right branding and marketing agency is crucial for business growth. This guide helps you evaluate potential partners, focusing on their expertise, portfolio, and cultural fit. Learn how to align an agency's capabilities with your strategic goals to ensure a fruitful collaboration and maximize your brand's market impact. The post Choosing Your Ideal Branding & Marketing Agency Partner appeared first on Abacus Marketing.| Abacus Marketing | Selecting Your Top Digital Marketing Agency London Partner
In today’s competitive business environment, achieving a strong return on investment (ROI) from marketing activities is more important than ever. Businesses, both large and small, are increasingly turning to specialist agencies to help them achieve their marketing goals. This article explores the strategic impact a... The post Maximize ROI: The Strategic Impact of a Marketing Agency appeared first on Abacus Marketing.| Abacus Marketing | Selecting Your Top Digital Marketing Agency London Partner
In this article, I'll delve into the power of B2B communities, sharing golden rules and pitfalls, ensuring your community becomes a cornerstone of success.| CMO Alliance
Learn how to scale your Amazon brand from zero to £1M+ with data-driven strategies, proven conversion optimization, and marketplace expansion.| Ecommerce Intelligence by Chris Turton
Why does this struggle exist when research shows building strong brands ultimately drives better financial outcomes than focusing just on immediate pipeline?| CMO Alliance
Influencer marketing has evolved into a multi-billion-dollar cornerstone of modern brand strategy. From mega-celebrities to niche micro-creators, influencers now shape consumer behavior, mold perceptions, and even influence cultural trends. However, this power comes with heightened ethical responsibility. Unethical campaigns, hidden sponsorships, deceptive claims, or mismatched partnerships can quickly erode brand reputation, damage consumer trust, and […] The post Why Ethics Matter in Infl...| Digital Marketing, Branding and Advertising Agency in Pune India
Are you looking for the best branding tools? This guide covers all the essential tools I use—from developing a brand strategy and designing the brand identity to final delivery. Whether you’re building your own brand or working on client projects, these are the ones I rely on the most. But let’s be honest: you don’t […]| Nine Blaess
A brand audit is a fantastic way to evaluate how your brand is performing. That said, your brand isn’t just your logo, colour choices, or tone of voice; it’s how people perceive your business as a whole—including the promises you make, the stories you tell, and the experiences you create. Given this complexity, it can […]| Nine Blaess
Mapping out your brand’s personality is the first step to creating a solid brand identity. But it can often feel overwhelming. That’s where a Brand Personality Slider comes in handy. It helps you define and express your brand’s unique traits, making sure that every aspect of your brand communicates and feels just as you intend it […]| Nine Blaess
Once you’ve launched your business and created a stunning website, you may find that this alone doesn’t automatically attract ready-to-buy customers. The truth is, you need to actively engage with your audience and persuade them to choose your brand. One effective way to do this is to build brand awareness organically. This means reaching and […]| Nine Blaess
How to apply Cialdini’s 6 principles of influence to boost your brand and business? Here you’ll find plenty of examples and actionable tips.| Nine Blaess
8 reasons why it’s Important to identify your target audience before diving into branding. Audience insights drive everything—from product to brand…| Nine Blaess
Learn how pricing and brand perception work together to signal value and build customer trust. Plus key pricing strategies to strengthen your brand.| Nine Blaess
How well have you established your brand identity? What are your business’s core values? How do you define your brand personality? How detailed is your brand strategy? If you don’t have good answers to those questions, you haven’t done enough to establish your brand. You may have a mission statement and some fonts picked out […] The post Your Branding Is All Wrong: Here’s How to Define Your Brand appeared first on iSynergy.| iSynergy
Yoni Solomon, CMO of Uptime, joins us to discuss two core facets of marketing, messaging and positioning, sharing how he tackled them when he stepped into the CMO role.| CMO Alliance
Branding present your company to the world and differentiate it from competitors. Let's discuss the significance of branding your business and how to do so effectively| Techie Loops
B2B influencer marketing isn’t just a trend; it’s about partnering with respected industry experts who can help you win over decision-makers, boost credibility, and fill your pipeline with the right leads. Done well, it shortens sales cycles, sparks authentic conversations, and positions your brand as a thought leader. In this article, we’ll walk through the […] The post How to Use B2B Influencer Marketing for Brand Growth appeared first on AdParlor.| AdParlor
Few technologies have impacted modern business practices as profoundly and quickly as artificial intelligence (AI). As companies rush to implement this technology, marketers must also realize that their operations need to adapt to others’ reliance on AI. Successful branding today means catching the attention of AI algorithms. Why brands must design for algorithm recognition […] The post Designing brands for algorithm recognition in an AI-driven world appeared first on How Brands Are Bu...| How Brands Are Built
Keen to diversify your marketing efforts? Learn all about connecting through the metaverse, and how your brand can utilise it to reach more customers here.| Abacus Marketing
You’re looking at your favorite pair of gym shoes. The color might change from one model to the next, but the patterns, the stitching, and the overall shape remain familiar. That sense of continuity tells you it’s from the same brand without even glancing at the logo. You glance at your favorite car. The manufacturer…| VERSIONS®
A branding agency isn’t just the cost of doing business but a long-term investment, helping elevate your brand and meet your business goals.| Astute Communications
Brand power is invaluable, but it can be challenging to find. Here are 5 examples of strong brand positioning in today’s marketplace.| Astute Communications
As AI security enters a new phase of brand maturity, building deeper trust is the new firewall. A subject that is often overlooked in the world of AI security is establishing longer-term brand trust. As the major players in the AI space continue to consolidate and become more deeply integrated…| The Branding Journal
Discover how leading brands like Amazon, Swiggy, Blinkit, and Xiaomi thrive—not by selling products, but by owning obvious emotional truths (OETs) that resonate with consumers.| Digital Marketing, Branding and Advertising Agency in Pune India
In a world obsessed with data, founders need something more timeless: intuition. Clicks. Likes. Open rates. CAC. ROI. We measure everything. In today’s business world, every move feels like it must be backed by dashboards and KPIs. But when it comes to building brands that last—not just trend—something deeper is at work. It’s that pause. […] The post From Data to Intuition: Why Founders Must Learn to Feel Their Brand appeared first on Digital Marketing, Branding and Advertising Agen...| Digital Marketing, Branding and Advertising Agency in Pune India
In a world where attention is fleeting and competition is fierce, brand purpose becomes the most powerful differentiator. More Indian founders are waking up to a critical truth: consumers don’t just buy products; they buy into what a brand stands for. It’s not enough to have a great offering. What matters more today is why […] The post Why Indian Brands Are Shifting Toward Purpose, Not Just Products appeared first on Digital Marketing, Branding and Advertising Agency in Pune India.| Digital Marketing, Branding and Advertising Agency in Pune India
You’ve spent weeks, maybe months, perhaps even years, refining your product. You’ve assembled your team, sorted out the infrastructure, handled the funding, and tied down the logistics. The finish line is finally within reach. But these questions keep echoing louder with every passing day: “How will I stand out?” “How will my customers remember me?” […] The post How to Stand Out Before You Launch Your Brand appeared first on Digital Marketing, Branding and Advertising Agency in ...| Digital Marketing, Branding and Advertising Agency in Pune India
Some founders build products. Some build businesses. A few, like Rahul Shah, build systems of excellence that transcend industries. This is the story of one such founder. More importantly, it’s a story about how technical B2B businesses can and should be built like brands, not just factories. From Automotive Precision to Construction Strategy Rahul Shah […] The post Brand Lessons for B2B: Rahul Shah’s Journey to Precision and Impact appeared first on Digital Marketing, Branding and Adve...| Digital Marketing, Branding and Advertising Agency in Pune India
Brand-building isn’t just about selling a product. It’s about structuring a vision, creating belief, and launching a movement rooted in brand purpose. Sometimes, that movement begins with a founder so deeply committed to their idea that the brand becomes an extension of their identity. One such founder is Sharad Gadsingh—the visionary behind Cradle of Life […] The post Cradle of Life: A Purpose-Driven Brand by Sharad Gadsingh appeared first on Digital Marketing, Branding and Advertisi...| Digital Marketing, Branding and Advertising Agency in Pune India
Yoni Solomon, CMO at Uptime joins us to discuss a top priority for CMOs: branding. Yoni shares his perceptions on branding and the lessons he’s learned from owning the rebrand of Uptime.| CMO Alliance
Balancing short-term goals with long-term branding strategy requires a holistic, nuanced approach. Here are a few strategies that companies can employ to help balance the mindset between the two.| CMO Alliance
BR Exclusive - Advertising is going through a “dullocalypse,” according to Eatbigfish’s Adam Morgan, effectiveness expert Peter Field, and System1’s Jon Evans. Launched| Business Review
Discover essential branding tips for startups to stand out and thrive without breaking the bank. Focus on strategy, visual identity, and awareness.| The Branding Journal
It’s time to rethink bank promotional gifts and credit union giveaway products. Learn how to boost your promotional marketing and extend your brand.| The Element Group
Sharing practical brand strategies to build a brand that stands out and sticks around| Logomakerr.AI Blog | Logo, Branding, Business
What marketing bottlenecks keep B2B brands stuck, and their different symptoms to fix the right problem(s):| Frontera
The Importance of Brand Identity. You might be forgiven for wondering what relevance brand purpose could possibly have for your business—especially if you're a startup.| Abacus Marketing
Learn 12 essential design tips from Evolve Media to strengthen your brand identity and create a cohesive visual presence across all marketing channels. The post 12 Design Tips from Evolve Media to Boost Your Brand Identity appeared first on Evolve Media.| Evolve Media
Many CPG (Consumer Packaged Goods) brands struggle to command premium pricing – not because their product isn’t high quality, but because their branding makes them look cheap. Customers don’t pay more just because something is better; they pay more because they perceive it as premium. The reality is, perception drives pricing. Consumers associate premium brands… The post What Makes a CPG Brand Look Premium vs. Cheap (and How to Avoid the Biggest Mistakes) appeared first on Aventiv...| Aventive Studio
Many health and wellness CPG founders focus on perfecting their product, ensuring it meets the highest standards in quality, ingredients, and formulation. However, one critical mistake often occurs during the launch phase – treating branding and packaging as an afterthought. Some brands start with a minimal branding investment, planning to refine it later as sales… The post The Expensive Branding Mistake That Costs CPG Brands More in the Long Run appeared first on Aventive Studio.| Aventive Studio
Deciding how to sell your health & wellness products is one of the most critical choices your CPG brand will make. The sales channel you choose will directly affect your growth potential, brand perception, and long-term sustainability.| Aventive Studio
Alter Agents CEO Rebecca Brooks shares leadership strategies for navigating uncertainty – emphasizing people-first values, transparency, and staying grounded through chaos.| Alter Agents
Sephora’s making a big play for the skincare market with its Skin Obsessed campaign. The beauty giant is leaning into the absolute chaos that is everyone’s skincare routine these days and positioning itself as the answer to all that overwhelming choice. Working with TBWA\Chiat\Day LA and filmmaker Taika Waititi, the campaign is rolling out everywhere: ... Read more The post Brand Strategy: Sephora Gets “Skin Obsessed” appeared first on Keyhole.| Keyhole
SHAREThis post is sponsored by Tagshop. In today’s fast-paced digital landscape, brands are constantly seeking innovative ways to connect with their audience and stand out amidst the noise. One powerful trend that’s reshaping the marketing ecosystem is AI-powered User-Generated Content (UGC) advertising. By blending the authenticity of UGC with the intelligence of artificial intelligence, marketers […]| How Brands Are Built
Growth through acquisition isn’t new. But with consolidation on the rise and digital channels amplifying every move, more companies must navigate brand transitions under intense pressure. Without a clear strategy, rebranding can create confusion, dilute brand equity and risk the value of the deal. That’s why we created this three-part blog series on brand strategy […]| Walker Sands
Higher education branding can differentiate your institution in a sea of online program options. Here’s how.| Archer Education
Just to be clear, not all cookies are on the way out. However, Google's third-party cookies will soon be a thing of the past. Learn more here...| Abacus Marketing
Plan the best way to take your business to market communicate brand value and drive sales with these insight-driven marketing strategies. Learn more.| Abacus Marketing
While many EV brands chase attention with stunts or celebrity tie-ins, Polestar has taken a different route. Its strategy is built on design, transparency, and trust. No empty promises. No shortcuts. It sets expectations, methodically and deliberately—and meets them. In a market full of big promises, Polestar leads with accountability. It shares full life cycle ... Read more The post Brand Strategy: Polestar Skips the Hype—and the Trip to Mars appeared first on Keyhole.| Keyhole
For decades, the brand has done what most beverage companies wouldn’t dare—put anti-marketing at the center of their strategy, rebellion and all. When the industry leaned into wellness, Liquid Death pushed back with “Murder Your Thirst,” “Greatest Hates” albums, and a Super Bowl ad that made professionals appear to drink on the job. The result? ... Read more The post Brand Strategy: Liquid Death Doesn’t Sell Water. It Sells Rebellion. appeared first on Keyhole.| Keyhole
Author’s note: This article begins with the premise that “brand love” is a fantasy that doesn’t drive sales. I won’t waste time explaining that here, as I’ve written about it before and the evidence is easy to find if you’re looking for it. This article isn’t about effectiveness. It’s about the ethical problem of trying […] The post “Brand love” won’t save your soul appeared first on How Brands Are Built.| How Brands Are Built
In today’s oversaturated info space, brands more than ever need to foster authentic relationships with customers, offering them meanings, values, and genuine connection rather than just products and services. This knowledge of your audience and on-level communication is difficult enough in one market. When you need to transplant all this intricate system onto new soil, […] The post Why brand localization matters: connecting with global audiences appeared first on How Brands Are Built.| How Brands Are Built
Is your brand tracker ready for the future? Will it thrive in the ever-evolving digital landscape of 2025? For years, brands have relied on tracking studies to monitor changes over time, optimize product development, and assess campaign effectiveness. But are tracker studies still fit for purpose in an uncertain world? While the answer is very […] The post Four essential questions to future-proof your brand tracker in 2025 appeared first on How Brands Are Built.| How Brands Are Built
Here are 9 essential components of an effective brand strategy that will help drive brand awareness and build customer loyalty.| Astute Communications
Master building your brand strategy. Professional brand strategy insights and proven methodologies for market success.| Vision One Research
Devora Rogers (Alter Agents) on Right About Now podcast: navigating shopper promiscuity, better brand tracking, human research, and the real marketing funnel.| Alter Agents
How serving two customer types almost killed Hubspot, why you should choose an ideal client profile, and how to choose it to grow faster:| Frontera
As CPG brands lose ground to smaller players, Curion’s Tessa Weigand writes on Food Dive that product quality in CPG (not deeper cost cuts) is the key to winning back consumer loyalty.| Curion Insights
Keeping your brand relevant and impactful today means hitting pause every now and then and taking a good, honest look at your strategy.| CMO Alliance
During one of our events, marketing leaders shared their insights on leveraging data, understanding customer behavior, and crafting an impactful brand narrative.| CMO Alliance
How some brands turn customers into believers, why customers buy ideologies in crowded markets, and how to develop one to stand out:| Frontera
In a world flooded with choices, customers don’t buy products — they buy perceptions. Brand positioning is the strategic act of carving out a unique, ownable space in your customer's mind. When done right, positioning not only differentiates your brand from competitors but also builds emotional connections that drive loyalty and advocacy.| The Marketing Hustle
In marketing, there's a debate swirling over which comes first, the brand or the product. The truth is, there's a lot of nuance that makes this answer more complicated than simply choosing one or the other.| CMO Alliance
Gastón Tourn, CMO of Appear Here, joined us again to talk about keeping your messaging and storytelling focused on human beings and how your brand impacts them. He calls this your "micro-level brand purpose" and you can read all about what we discussed below.| CMO Alliance
How category ladders shape buying decisions and how to use them to become the obvious choice in your category:| Frontera
If your CPG brand is struggling to charge premium prices, it’s not because consumers won’t pay more—it’s because your brand isn’t positioned to justify the higher price point.| Aventive Studio
Purpose is a spectrum, and a brand’s place and fluidity on that spectrum depend on many factors. Let’s take a look at five points along this spectrum to help marketers assess where their brands fall and what that means for how they move forward in a purpose-obsessed marketing landscape.| CMO Alliance
Being a “human” brand involves being approachable and relatable in an industry dominated by corporate jargon and robotic interactions. It’s about creating real connections with your audience by speaking their language, addressing their needs, and showcasing the people and values behind your business. When an enterprise feels human, customers engage with its content and are […] The post The importance of building a “human” brand in a digital world appeared first on How Brands Are B...| How Brands Are Built
Packaging is the first impression your product makes on consumers. In the competitive world of Consumer Packaged Goods (CPG), having a well-designed package can mean the difference between a sale and being ignored on the shelf.| Aventive Studio
A well-executed brand strategy is the backbone of a successful CPG business. It goes beyond just aesthetics and marketing—it influences consumer perception, builds loyalty, and ultimately drives sales.| Aventive Studio
How two students beat giant internet companies, how goal dilution kills believability, and how to avoid it to have a persuasive brand message:| Frontera
Discover the importance of brand strategy for success and learn why a strong brand strategy is vital for business growth in 2025.| Abacus Marketing
If pressed, could your team speak about your company's vision and objectives, and fluently explain its distinctive value add? Could you?| Alpha Agency
Understanding consumer preferences via data analytics will help you to customize your offerings accordingly.| Aventive Studio
Effective design can thus easily set a product apart from competitors, improve brand recognition, and create a memorable user experience.| Aventive Studio
A well-designed package attracts attention, conveys brand identity, and ultimately persuades consumers to make a purchase.| Aventive Studio
Why Slack was about to fail as a “group chat app”, how positioning increases perceived value, and how to make your brand something customers want:| Frontera
How Autodesk became a $60 billion company by staying specific, and why narrow positioning beats generic positioning:| Frontera
How Financial Times stood out as a new newspaper, how “isolation” increases memorability, and how to make your brand distinct:| Frontera
How a rental company with seven cars became a global giant, how to find gaps in crowded markets, and how to find your brand’s unique positioning:| Frontera
Brands must innovate or renovate as bold choices reshape industries while playing it safe risks irrelevance. % Curion Insights| Curion Insights
We forecast four key considerations for brands to create bolder innovations, relevant communications and experiences that will grow the beverage category.| Clear M&C Saatchi
For consumer packaged goods (CPG), packaging design has always been a critical, powerful branding opportunity.| Aventive Studio
Discover why the demand for organic products is booming as consumers become more mindful of what they put into and onto their bodies.| Aventive Studio
How a fruit supplier dominated the market with one product, how sacrifices grow brands, and three sacrifices you can make for your brand:| Frontera
