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Roger Trapp
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Levi’s Goes Back To Its Roots To Try To Stay Current
https://www.forbes.com/sites/rogertrapp/2025/07/21/levis-goes-back-to--its-roots-to-try-to-stay-current/
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After seemingly losing its way, the original jeans maker is trying to re-establish its links with music and fashion without alienating older customers.
