What is an apathetic customer? Dictionary.com defines apathy as absence or suppression of passion, emotion, or excitement. What apathy is not, is an objection. Therefore, salespeople should quit treating it as such. In the resting phase of the buying lifecycle, you’re going to run up against the apathetic customer. That’s someone who is fully or partially satisfied […] The post Understanding and Handling Apathetic Customers first appeared on Janek Performance Group.
