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From:
Nielsen Norman Group
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Community is Dead; Long Live Mega-Collaboration - NN/g
https://www.nngroup.com/articles/community-is-dead-long-live-mega-collaboration/
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The Web is not a community: a huge impersonal city is a better metaphor. User-generated content (UGC) can be valuable (if edited), but chat rooms should be avoided because of participation inequality.