NEW YORK, NEW YORK – JULY 21, 2025 — While advertisers have long focused on placing ads during traditional commercial breaks, a new opportunity is continuing to gain momentum: pause ads. These are ads that appear when viewers hit the pause button while watching TV. Pausing isn’t just a momentary stop in the content – … Read Full Story The post MAGNA Media Trials and DIRECTV Advertising Uncover Untapped Value in Pause Ads appeared first on MAGNA.
