New global study explores the cultural, digital, and commercial impact of Black influence across the U.S., U.K., and Nigeria NEW YORK, NY – AUGUST 19, 2025 — Black culture has long been the driving force behind what’s next —setting trends across music, food, fashion, technology, and more. Today, MAGNA Media Trials, in partnership with The … Read Full Story| MAGNA
NEW YORK, NEW YORK – JULY 21, 2025 — While advertisers have long focused on placing ads during traditional commercial breaks, a new opportunity is continuing to gain momentum: pause ads. These are ads that appear when viewers hit the pause button while watching TV. Pausing isn’t just a momentary stop in the content – … Read Full Story The post MAGNA Media Trials and DIRECTV Advertising Uncover Untapped Value in Pause Ads appeared first on MAGNA.| MAGNA
Published on Radio Ink By Cameron Coats As digital audio ad spend climbs toward $16 billion, a new MAGNA and Magnite study shows creative strategy, not just placement, can make or break ROI. Tested across nearly 3,000 listeners, the findings reveal what really drives recall, engagement, and action. The Audio Creative Synergy report evaluated three creative … Read Full Story| MAGNA
The ad market is like a hydra: Every time a head gets cut off, two grow back. Which is to say, for every channel that goes out of fashion – we’re looking at you, linear TV and physical newspapers – a new one pops up to replace it, keeping overall ad spend on the rise. … Read Full Story The post Despite Economic Uncertainty, The Advertising Market Is Still Primed For Growth appeared first on MAGNA.| MAGNA
KEY TAKEAWAYS The Summer Update of MAGNA’s Global Ad Forecast, released on Monday, June 16, projects global advertising revenues for media owners to reach $979 billion in 2025, up +4.9% on 2024. The advertising revenues of Traditional Media Owners (TMO) — including TV, radio, publishing, and out-of-home — are expected to erode by -3% to … Read Full Story| MAGNA
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