SSA: A mobile-first region preparing for its next leap Sub-Saharan Africa is not just mobile-first—it’s mobile-forward. With the youngest population globally, growing smartphone access, and bold digital policy shifts, the region is gearing up to unlock its next chapter of digital growth. In this 2025 report, we explore app trends across Nigeria, South Africa, and […] The post The State of App Marketing in Sub-Saharan Africa – Edition 2025 appeared first on AppsFlyer.
