Krave Beauty isn’t your average K-Beauty brand. Unlike the 12-step skin-care routines Korea is known for, Krave is based on streamlining one’s routine with minimal products that strengthen the skin’s barrier. CEO and co-founder Liah Yoo joins the Glossy Beauty Podcast to discuss her journey building an ethical supply chain — where everyone is treated and paid fairly — for its hero serum, Great Barrier Relief.
