Marketing budgets in Q2 2025 grew at their fastest rate in over a year, with a net balance of +5.5% according to the latest IPA Bellwether Report. After months of uncertainty, marketers are putting money back on the table—but with a clear focus: driving revenue. And it’s not flashy TV or brand-building fluff that’s leading the charge. The real growth? It’s in sales promotions and direct marketing—the channels that get results, fast. 💥 What’s Fuelled the Growth? 1. Sales Promoti...
