When Jet.com sold to Walmart in 2016, commentators remarked that there was no space for new ecommerce apps, in a market with Amazon and eBay. Two years later, ecommerce platform Wish was the most downloaded shopping application worldwide and the third largest e-commerce marketplace in the United States. Wish was originally founded as wishlist app, in which users could create lists of their favourite products. To help monetise the site, Wish added a similar products feature and began partnerin...
