Today effective climate messaging is more critical than ever. Yet, even as awareness grows, there’s an alarming gap between understanding and action. A new study carried out in the US reveals that people often misjudge which personal behaviors significantly impact carbon emissions. This revelation is crucial for Europe too, where climate change awareness is relatively high, but action must follow suit. Misplaced Beliefs: A European … The post The Pitfalls of Climate Messaging appeared fir...
