Summary Programmatic retail media is the fastest-growing channel in programmatic and is poised to transform digital advertising. By combining retailer first-party data with automated buying and sales-backed measurement, it’s redefining how budgets are spent and results are proven. In Part 1 of our “Retail Media’s Programmatic Future” series, Skai’s VP Product Marketing and Enablement, Jason... Read More » The post Why Programmatic Marketers Should Bet Big on Retail Media appeared f...
