Summary When planning your holiday campaigns, the smartest move you can make is investing in your commerce media ecosystem, the interconnected engine of paid search, social, and retail media. When you optimize your channel to both perform independently and strengthen the ecosystem, the ecosystem in turn amplifies your channel’s results. It’s a win-win, with no... Read More » The post Planning Your Q4 Strategy? Invest in Your Commerce Media Ecosystem for the Gift That Keeps on Giving appe...| Skai
Summary As programmatic retail media becomes essential to competing in digital advertising, retailers face a critical choice: build capabilities in-house or choose the right partner. With rising complexity, integration needs, and automation demands, partnering with an experienced platform purpose-built for retail offers faster go-to-market speed and long-term strategic advantage. Success hinges on selecting a partner... Read More » The post Align or Fall Behind: Choosing the Right Programmat...| Skai
Omnichannel platform’s new EVP of Product brings transformative experience from Walmart and TikTok to accelerate Skai’s leadership in the next era of commerce media. San Francisco, CA – August 19, 2025 – Skai, the leading omnichannel advertising platform for commerce media, today announced the appointment of Mor Klier as Executive Vice President, Product. Based in... Read More » The post Skai Appoints Product Visionary Mor Klier to Lead Commerce, Retail Media, and GenAI Innovation ap...| Skai
Summary Hello holiday planners! Q4 is coming fast, and Skai has the data you need. To beat the holiday competition with Amazon Ads in Q4 2025, brands should act on insights instead of intuition. From cross-channel integration and DSP growth to Prime Day efficiency lessons, the right strategy helps advertisers maximize performance while competitors scramble.... Read More » The post How to Beat the Holiday Competition with Amazon Ads in Q4 2025 appeared first on Skai.| Skai
The post Channel Bakers Turns Snowfall Into A Marketing Superpower And Increases Roas By 165% appeared first on Skai.| Skai
Summary The Skai webinar Agentic AI Has Entered the Chat reveals how agentic AI for marketers is moving beyond prompts to autonomous systems that plan, execute, and optimize campaigns. It shows why vertical agents—powered by clean data, personalization, integration, and controllable autonomy—will redefine marketing strategy and performance. Watch the webinar recording now on YouTube AI... Read More » The post Agentic AI Has Entered the Chat: The Transformation Marketers Can’t Ignore ap...| Skai
Skai’s AI-powered commerce media recognized in competitive global program honoring marketing technology innovation San Francisco, CA – August 14, 2025 – Skai, the leading omnichannel advertising platform for commerce media, has won the “Best Omnichannel Marketing Solution” award in the 8th-annual MarTech Breakthrough Awards. Chosen from thousands of entries worldwide, the award recognizes Skai’s powerful,... Read More » The post Skai Named ‘Best Omnichannel Marketing Solution...| Skai
Summary AI is shrinking the traditional purchase funnel into a rapid, single-step “tunnel,” where decisions happen in seconds. For marketers, programmatic retail media offers the automation, predictive targeting, and real-time optimization needed to remain visible and competitive in AI-driven shopping moments. By combining commerce data, contextual intelligence, and dynamic creative adaptation, it gives brands the... Read More » The post From Funnel to Tunnel: GenAI is Collapsing the Pat...| Skai
Category Share of Digital Shelf on Instacart blends paid and organic views, helping brands leverage retail media’s maturity for smarter growth.| Skai
Summary Enterprise search marketing has reached a tipping point where traditional tactics no longer deliver growth. The top programs now focus on systematic optimization—finding 1% improvements across workflows, data integration, and channel alignment. These marginal gains, when scaled, drive measurable impact across multi-million-dollar campaigns. Download the Skai Enterprise SEM Gains playbook now Most enterprise search... Read More » The post How The World’s Biggest SEM Programs Find ...| Skai
The post How Jellyfish streamlines optimizations across clients and global markets appeared first on Skai.| Skai
The post Allied Digital Strategies leverages Skai to increase revenue 69% for LUV HER accessories appeared first on Skai.| Skai
Summary Understanding your back-to-school audiences is key to making smart mid-season campaign adjustments. As consumer intent stays high in August, marketers should tailor messaging across social, search, and retail media to meet the unique mindsets of five distinct shopper types—ranging from early birds to last-minute panic buyers. Knowing what each group is doing now helps... Read More » The post Back-to-School’s Second Half: Understand These Five Audiences for Your Mid-Season Adjustm...| Skai
Summary Programmatic retail media is becoming the key to profitability as retail media spending surges past $175 billion. While Amazon and Walmart dominate with automated, scalable systems, most retail media networks remain stuck in manual workflows that limit growth. By adopting similar programmatic infrastructures, other RMNs can unify data, streamline operations, and meet advertiser expectation... Read More » The post Survival of the Smartest: Retail Media’s Race Toward Programmatic Pro...| Skai
Summary Croud’s early adoption of Skai’s Celeste AI showcases how automation can transform marketing workflows by freeing teams from manual data analysis. By streamlining insights and optimizing budget allocation, Celeste allows strategists to focus on creativity, client engagement, and high-impact decisions unlocking better performance and happier teams. If you ask any marketer what stands in... Read More » The post Inside Croud’s AI Journey with Skai’s Celeste AI: A Conversation wi...| Skai
Summary Artificial intelligence is transforming marketing workflows, and tools like Skai’s Celeste AI are helping agencies like Channel Bakers turn data into faster, smarter decisions. By focusing on solving real problems, training teams to think alongside AI, and embedding it into daily work, Channel Bakers shows how intentional adoption drives efficiency and deeper insights—turning AI... Read More » The post Navigating the AI Era with Skai’s Celeste AI: An Interview with Channel Bake...| Skai
Summary Programmatic retail media is the fastest-growing channel in programmatic and is poised to transform digital advertising. By combining retailer first-party data with automated buying and sales-backed measurement, it’s redefining how budgets are spent and results are proven. In Part 1 of our “Retail Media’s Programmatic Future” series, Skai’s VP Product Marketing and Enablement, Jason... Read More » The post Why Programmatic Marketers Should Bet Big on Retail Media appeared f...| Skai
Summary Skai’s Q2 2025 Digital Advertising Trends Report highlights how digital advertising thrived despite economic uncertainty. Key findings show commerce media’s resilience, retail media’s efficiency gains, Amazon DSP’s surge in programmatic spending, Prime Day’s four-day success reshaping Q4 planning, and AI’s rapid shift from buzzword to essential tool. These trends reveal actionable opportunities for marketers... Read More » The post Key Takeaways from Skai’s Q2 2025 Digi...| Skai
Agentic AI stole the spotlight at ShopAble in the Park 2025. Discover how it’s transforming marketing work today and what’s coming next.| Skai
Data clean rooms in retail media enable secure collaboration, smarter attribution, and strategic planning—66% of teams are already on board.| Skai
Walled garden ad publishers like Google, Meta, Amazon, and Apple offer a safe-haven for marketers in the era of privacy and signal loss.| Skai
Discover how Google's AI Overview is transforming SERPs with direct answers and richer insights, reshaping search visibility and user engagement strategies.| Skai
Discover how Google's AI Overview is transforming SERPs with direct answers and richer insights, reshaping search visibility and user engagement strategies.| Skai
Research Center Welcome to your primary source for curated advertising benchmarks, in-depth quarterly trends analysis, valuable marketer insights and| Skai
To better understand how marketers consider and use walled garden advertising now and in the future, Skai surveyed 117 U.S. marketing professionals. Questions included current and future spending trends, perceived strengths and weaknesses, and considerations for strategic decision-making.| Skai
This in-depth report offers exclusive insights from retail media professionals. Discover how they’re adapting and thriving in this dynamic environment.| Skai
Discover the latest digital advertising trends and opportunities to succeed. Learn creative best practices to maximize performance.| Skai
New demand integration connects advertisers to premium inventory across retailers at scale through a one-of-a-kind API solution.| Skai
Stay ahead during Prime Day 2025 using Amazon Marketing Stream to optimize bids, manage spend, and react to shopper behavior in real time.| Skai
Pentaleap Inc., a leading retail media technology provider, and Skai, the leading omnichannel advertising platform for commerce media, today announced a strategic partnership to connect advertiser demand with supply from leading retail media networks around the world.| Skai
Amazon Marketing Cloud helps brands win Prime Day 2025 with real-time insights, precise targeting, and smarter budget shifts across all four days.| Skai
Global business advisory firm cites Skai’s leadership in commerce intelligence, walled-garden activation, and GenAI-powered innovation| Skai
Maximize ROI during Target Circle Week with aligned strategies across retail media, search, and social. Don’t miss this omnichannel opportunity.| Skai
Get Ready for Summer Sales In a time of uncertainty, get the strategies and solutions you can trust to maximize performance during the biggest shopping| Skai
In this post, we share five key moves winning brands make to drive stronger results during Walmart's high-traffic shopping events| Skai
Unlock better AI marketing insights with prompt engineering—learn how to ask smarter questions and guide genAI tools to deliver real business impact.| Skai
Learn why prompt engineering—and how to tailor GenAI for each marketing channel—is now the must-have skill for success.| Skai
Plan smarter for Prime Day with Amazon's long-term metrics—now live in Skai to help forecast 12-month value from new-to-brand shoppers.| Skai
Caroline Ballard of Profitero+ shares how brands use real-time shelf data to optimize retail media for 2025’s summer shopping season with Skai integration.| Skai
For Prime Day 2025, your commerce media strategy has to sync retail, search & social. No silos. Just outcomes. Here's how to make the channels click.| Skai
Build a GenAI-ready marketing team by mastering prompts, insight interpretation, and risk clarity to drive smarter, faster, and more confident adoption.| Skai
With Skai’s omnichannel marketing platform, brands and agencies get data-driven marketing intelligence, connected media & measurement technology at scale. Get a demo.| Skai
Data clean rooms in retail media enable secure collaboration, smarter attribution, and strategic planning—66% of teams are already on board.| Skai
Pinterest social commerce removes friction from shopping, guiding users from inspiration to action with tools that drive real, measurable results.| Skai
Retail media teams adapt to tariffs and inflation by using data to drive ROI and stay agile in a shifting market, says Bluebird Group CMO Jacob Snelson.| Skai
2025 State of Retail Media Report Download the report Now in its 4th year, Skai’s annual survey of retail media marketers reveals the trends, challenges,| Skai
The Full-Funnel Retail Media Formula isn’t just a guide—it’s your opportunity to master the complexities of retail media and turn them into a competitive advantage.| Skai
