Amazon Prime Day 2025: A Record-Breaker for Media Efficiency
Amazon Prime Day 2025 broke records for media efficiency with higher sales, lower CPC, and peak CTR, showcasing smarter Amazon Ads strategies.| Skai
Amazon Prime Day 2025 broke records for media efficiency with higher sales, lower CPC, and peak CTR, showcasing smarter Amazon Ads strategies.| Skai
Summary Q3 2025 digital advertising trends reveal a clear pattern: the most successful marketing teams used the quarter to prepare, not just perform. With economic uncertainty ahead, marketers doubled down on disciplined strategies—tightening data infrastructure, refining full-funnel retail media plans, and proving that scale and efficiency can coexist during peak events like Prime Big Deal... Read More » The post Skai’s Q3 2025 Digital Advertising Trends Report: Takeaways to Help You Wi...| Skai
New Skai data highlights key marketing trends The post Exclusive Skai Data Reveals 21% Retail Media Growth as AI Reshapes Product Discovery appeared first on Skai.| Skai
Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q3 2025 The post Q3 2025 Quarterly Digital Trends Report appeared first on Skai.| Skai
Advertisers can now activate and optimize Tesco campaigns directly in Skai’s omnichannel platform, managing them alongside 300+ global retailers and publishers SAN FRANCISCO, CA – October 21, 2025 – Skai, the leading omnichannel advertising platform for commerce media, today announced a new partnership with Tesco Media and Insight Platform, powered by dunnhumby and operated via... Read More » The post Skai Among First to Integrate with Tesco Media and Insight Platform, Bringing the UK...| Skai
Prime Big Deal Days 2025 revealed key consumer trends to shape smarter ad strategies ahead of Black Friday and Cyber Monday.| Skai
Publicis LeOne leads full-funnel Amazon strategy to grow new-to-brand orders 156% for Centrum using Skai| Skai
PepsiCo unlocks over 80% new-to-brand ROAS with Skai capabilities for Amazon DSP| Skai
Data clean rooms in retail media enable secure collaboration, smarter attribution, and strategic planning—66% of teams are already on board.| Skai
Walled garden ad publishers like Google, Meta, Amazon, and Apple offer a safe-haven for marketers in the era of privacy and signal loss.| Skai
Connecting the digital shelf to ads boosts conversions and ROI by aligning retail media spend with product page performance and content quality.| Skai
Google searches are one of the most important ingredients in search engine marketing. Without them, the channel would be severely limited.| Skai
Summary Amazon’s Prime Big Deal Days is a high-stakes 48-hour sales event, best tackled in four distinct 12-hour phases to match how shopper behavior and ad auctions shift. Marketers need to scale budget wisely, guard margins, and adjust creative and bidding strategies in real time to win each window of the event. Strategic planning before... Read More » The post Prime Big Deal Days Hourly Playbook: When to Scale, When to Cap, When to Shift appeared first on Skai.| Skai
Summary During Walmart Deals, shoppers scrutinize value, explore new brands, and act fast. Walmart Connect aligns with those behaviors through trusted pricing, broad selection, and flexible fulfillment—making it a prime channel for fall promotions. Pair it with Skai automation to optimize bids, budgets, and audiences in compressed event windows. Walmart Connect is having a standout... Read More » The post Connecting with Consumers During Walmart Deals: Behavior Shifts That Drive Holiday Ad...| Skai
With this expansion, Skai strengthens its global commerce media platform by unlocking more retail media supply than any other provider SAN FRANCISCO, CA – September 23, 2025 – Topsort, an artificial intelligence (AI) and auction-based retail media infrastructure company that aims to democratize Silicon Valley’s monetization secrets to retailers and marketplaces, today announced a new... Read More » The post Topsort and Skai Partner to Provide Global Brands With Unmatched Retail Media A...| Skai
Skai partners with Moloco Commerce Media to simplify global retail media for advertisers and drive new revenue opportunities for retailers SAN FRANCISCO, CA – September 17, 2025 – Skai, the leading omnichannel advertising platform for commerce media, today announced a partnership with Moloco Commerce Media (MCM), a leading provider of AI-driven retail media solutions. Through... Read More » The post Skai and Moloco Partner to Unlock Retail Media Access for Global Advertisers appeared fir...| Skai
Plan smarter with Walmart Connect holiday campaigns. Use this month-by-month strategy to drive performance across retail media from Oct to Dec.| Skai
Get Ready for Summer Sales In a time of uncertainty, get the strategies and solutions you can trust to maximize performance during the biggest shopping| Skai
Cohen brings global influence and deep ecosystem relationships to spearhead partnerships and accelerate the future of AI-powered commerce media SAN FRANCISCO – September 9, 2025 – Skai,the leading omnichannel advertising platform for commerce media, today announced Jeff Cohen as its new Chief Business Development Officer. Cohen, most recently Principal Evangelist at Amazon Ads, will spearhead... Read More » The post Skai Names Amazon Ads Evangelist Jeffrey Cohen Chief Business Developmen...| Skai
The post Haleon Unlocks Cross-Channel Visibility and Commercial Outcomes with Amazon Attribution appeared first on Skai.| Skai
Summary Holiday campaign planning should start with your own performance data because that’s where the most powerful insights live. While third-party research and industry trends can guide direction, nothing compares to the clarity that comes from your own campaigns. Skai’s Celeste AI helps you unlock that value with 12 strategic prompts that turn past performance... Read More » The post The 12 Prompts of Holiday Campaign Planning with Skai’s Celeste AI appeared first on Skai.| Skai
Summary AI Overviews and LLMs are not a crisis for marketers but a sign that search behavior is evolving. Axel Rosar from Haworth Media shares his expert thoughts on how assistant-style search is redistributing, not destroying, traffic. Brands with strong SEO, clear content, and credible sources are already benefiting from referrals via tools like ChatGPT... Read More » The post AI Overviews and LLM Search Are Not a Crisis: Agents Are a New Channel appeared first on Skai.| Skai
Start now to drive Cyber 5 success. Learn how phased planning, data, and channel synergy boost Q4 performance and post-holiday momentum| Skai
Summary When planning your holiday campaigns, the smartest move you can make is investing in your commerce media ecosystem, the interconnected engine of paid search, social, and retail media. When you optimize your channel to both perform independently and strengthen the ecosystem, the ecosystem in turn amplifies your channel’s results. It’s a win-win, with no... Read More » The post Planning Your Q4 Strategy? Invest in Your Commerce Media Ecosystem for the Gift That Keeps on Giving appe...| Skai
Summary As programmatic retail media becomes essential to competing in digital advertising, retailers face a critical choice: build capabilities in-house or choose the right partner. With rising complexity, integration needs, and automation demands, partnering with an experienced platform purpose-built for retail offers faster go-to-market speed and long-term strategic advantage. Success hinges on selecting a partner... Read More » The post Align or Fall Behind: Choosing the Right Programmat...| Skai
Category Share of Digital Shelf on Instacart blends paid and organic views, helping brands leverage retail media’s maturity for smarter growth.| Skai
Agentic AI stole the spotlight at ShopAble in the Park 2025. Discover how it’s transforming marketing work today and what’s coming next.| Skai
Discover how Google's AI Overview is transforming SERPs with direct answers and richer insights, reshaping search visibility and user engagement strategies.| Skai
Why incrementality measurement matters in advertising begins with the question of why proper analytics are key to media optimization.| Skai
Amazon Marketing Cloud helps brands win Prime Day 2025 with real-time insights, precise targeting, and smarter budget shifts across all four days.| Skai
Maximize ROI during Target Circle Week with aligned strategies across retail media, search, and social. Don’t miss this omnichannel opportunity.| Skai
In this post, we share five key moves winning brands make to drive stronger results during Walmart's high-traffic shopping events| Skai
Caroline Ballard of Profitero+ shares how brands use real-time shelf data to optimize retail media for 2025’s summer shopping season with Skai integration.| Skai
For Prime Day 2025, your commerce media strategy has to sync retail, search & social. No silos. Just outcomes. Here's how to make the channels click.| Skai
Data clean rooms in retail media enable secure collaboration, smarter attribution, and strategic planning—66% of teams are already on board.| Skai
Pinterest social commerce removes friction from shopping, guiding users from inspiration to action with tools that drive real, measurable results.| Skai
Retail media teams adapt to tariffs and inflation by using data to drive ROI and stay agile in a shifting market, says Bluebird Group CMO Jacob Snelson.| Skai
2025 State of Retail Media Report Download the report Now in its 4th year, Skai’s annual survey of retail media marketers reveals the trends, challenges,| Skai
The Full-Funnel Retail Media Formula isn’t just a guide—it’s your opportunity to master the complexities of retail media and turn them into a competitive advantage.| Skai
