Summary Programmatic retail media is becoming the key to profitability as retail media spending surges past $175 billion. While Amazon and Walmart dominate with automated, scalable systems, most retail media networks remain stuck in manual workflows that limit growth. By adopting similar programmatic infrastructures, other RMNs can unify data, streamline operations, and meet advertiser expectation... Read More » The post Survival of the Smartest: Retail Media’s Race Toward Programmatic Pro...
