Summary Understanding your back-to-school audiences is key to making smart mid-season campaign adjustments. As consumer intent stays high in August, marketers should tailor messaging across social, search, and retail media to meet the unique mindsets of five distinct shopper types—ranging from early birds to last-minute panic buyers. Knowing what each group is doing now helps... Read More » The post Back-to-School’s Second Half: Understand These Five Audiences for Your Mid-Season Adjustm...
