In case you hadn’t noticed, Artificial Intelligence is reshaping sponsorship. Technologies like VISUA and Entyx now offer frame-by-frame analysis of broadcasts, identifying logo placement, screen time, clarity, and share of voice with millisecond precision. Sponsorship professionals can finally quantify exposure in a way that links directly to value and justify it with data that’s no […] The post How to use AI in sponsorship without losing the plot appeared first on The Sponsor.
