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From:
Kurlan & Associates
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Why I Believe We Should Blow up the Business Development Rep (BDR) Role in Sales - Dave Kurlan
https://www.kurlanassociates.com/understanding-the-sales-force/2021/why-i-believe-we-should-blow-up-the-business-development-role-in-sales/
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Companies put their youngest, most inexperienced new hires in the BDR role? Why put newbies in the most difficult of all selling roles?
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