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Remembering The 2nd Screen Society: The Future We Saw In 2012 Is Finally Here
https://www.tvrev.com/news/remembering-the-2nd-screen-society-the-future-we-saw-in-2012-is-finally-here
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Back in 2012, the members of the 2nd Screen Society were pushing a future TV based on data from millions of users that fueled everything from targeted ads to better discovery to shoppable TV. They were just a decade too early.
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