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The Ad Server Is Playing A Leading Role At Magnite
https://www.tvrev.com/news/the-ad-server-is-playing-a-leading-role-at-magnite
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“Having our first party data integrated into SpringServe has been really key to making sure we're serving the most relevant ads and also being able to offer clients full service LG capabilities through programmatic,” said Kelly McMahon, LG Ads.
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