For years, the term “B2B portal” often conjured images of clunky, difficult-to-navigate websites that felt like relics from a bygone digital era. They might have offered basic order lookup or a link to a static catalog, but they were rarely places B2B buyers wanted to spend time. Those days are over. B2B buyers now expect […] The post Beyond the Portal: Creating Engaging Self-Service Experiences for B2B Customers appeared first on Kibo Commerce.
