The lines between online and in-store shopping are blurring faster than ever. For many consumers today, the “e” in “eCommerce” is quietly fading into the background. It’s no longer about distinctly separate channels, but rather a unified brand experience. Consumers not only expect the same brand and shopping experience across channels, they also expect to […] The post The Fading ‘E’: Why All Commerce is Just… Commerce Now appeared first on Kibo Commerce.
