A variation on the Anchor & Hooks framework starts with podcast or video content as the anchor. It’s the same basic approach, but rather than a traditional anchor piece (e.g., research report or blog post), you start by recording video or podcast content. There are some benefits to this approach: Like with the vanilla Anchor […] The post Podcast or Video-First Engine (Anchor & Hooks Content Marketing Framework Variation) appeared first on Optimist.
