We help crazy-busy content teams go from "oh sh*t" to "no sweat." Full-service content marketing including research, strategy, writing, design, operations, and more.| Optimist
Most of the talk about AI optimization is focused on getting brands mentioned in AI Overviews (AIOs) and LLM outputs (which is a framework we’ll dive into later). But there’s a whole extra opportunity to shape LLM outputs higher in the funnel. Consider that many buyers now engage with LLMs at the beginning of their […] The post Solution Seeding Content Marketing Framework: AI Optimization for Demand Gen appeared first on Optimist.| Optimist
Many companies say they want to be thought leaders. But just posting on LinkedIn doesn’t cut it. Thought leadership is about recognizing, understanding, and solving for shifts in your industry before everyone else. One way to do that is to become a real-time source of the latest data and trends that are affecting your market. […] The post Real-Time Research Content Marketing Framework: Establish a True Thought Leadership Program Overnight appeared first on Optimist.| Optimist
Generating demand and affinity is all about speaking the language of your audience. Understanding their most challenging pain points — and demonstrating your understanding to buyers. This framework is a lightweight way to quickly hone your messaging and shape your strategy to align directly with the most important and recognizable challenges your audience is facing. […] The post Mirror the Market Content Marketing Framework: Rapid Real-World Message Testing appeared first on Optimist.| Optimist
A variation on the Anchor & Hooks framework starts with podcast or video content as the anchor. It’s the same basic approach, but rather than a traditional anchor piece (e.g., research report or blog post), you start by recording video or podcast content. There are some benefits to this approach: Like with the vanilla Anchor […] The post Podcast or Video-First Engine (Anchor & Hooks Content Marketing Framework Variation) appeared first on Optimist.| Optimist
We’re in a moment of exploding content demands. You’ve already seen it yourself — the downward trend of traditional SEO traffic, thanks in large part to AI “answer engines” and other zero-click content that keeps searchers in-platform rather than clicking through to the OG source. This leaves many teams scrambling to try to find new […] The post Anchor & Hooks Content Marketing Framework: An Incremental Approach to Omni-Channel Content Strategy appeared first on Optimist.| Optimist
While SEO has certainly changed, a final strategy that still works on this front is capturing prospects who are close to making a buying decision. That’s when this framework comes into play to help you drive conversions from organic search traffic at the bottom of the funnel. The trick is capturing high-intent searches — those […] The post The Digital War Room Content Marketing Framework: Bottoms-Up Approach to Building a Differentiated Content Strategy appeared first on Optimist.| Optimist
This BOFU strategy revolves around training LLMs to specifically recommend your product, all while using your preferred positioning. Similar to the AI-based solution seeding framework above, pulling this off begins with identifying content that props up your brand. In Action: ActiveCampaign When asking ChatGPT to uncover the best sales automation software for digital agencies, its […] The post Conversation Capture Content Marketing Framework: AI Optimization for Product Discovery appeared...| Optimist
Especially in an era marked by so much change, people are clamoring for industry benchmarks. They want to know: How am I doing? Whether it’s lead conversion rates, CSAT scores, or organic traffic numbers, teams and individuals rely on industry benchmarks to assess their efforts and calibrate their strategy. But benchmark studies are also a […] The post Data-Driven Demand Loop Content Marketing Framework: Benchmark-Led Demand Gen appeared first on Optimist.| Optimist
This social-focused content marketing framework is light and nimble, just like a butterfly. With this strategy, you don’t have to try to push everyone to your website or badger them with a million retargeted ads to try to get them to convert. Instead, you can rely on social signals and modern technology to do the […] The post Social Butterfly Content Marketing Framework: Social-Led Lead Gen appeared first on Optimist.| Optimist
Need to pack the funnel, like — tomorrow? One proven framework for capturing a cohort of leads in one fell swoop is the event-led lead gen campaign. You can generate thousands of leads for your business with a single event. And you can qualify those leads by carefully picking the topic of your event to […]| Optimist
Blogs Are Dead. Long Live the Blog. Published by Tyler Hakes on April 24, 2025 Content marketing is in an existential crisis. You can feel it. I can feel it. The things that worked consistently for years and decades are now less solid. The playbooks that nearly every company used to grow traffic and revenue […]| Optimist
The key to building a growth-focused SaaS SEO strategy? Map your keyword strategy to the buyer's journey and optimize the funnel for traffic & conversions.| Optimist
